PrivacyPolicy

SMS Realty ("we", "us", "our") respects your privacy and is committed to protecting the personal data of our clients, website visitors, and prospective investors. This Privacy Policy details how we collect, handle, process, and protect your information when you visit our website, use our tools (such as our mortgage calculator or golden visa checker), or engage with our real estate advisory services in Dubai.

By using our services, you consent to the data practices described in this policy. All operations are conducted in compliance with the relevant personal data protection laws of the United Arab Emirates and the regulations set forth by the Dubai Real Estate Regulatory Agency (RERA).

We collect personal data to provide tailored real estate solutions and execute advisory services. This information may include:

• Contact Details: Your name, email address, phone number (including WhatsApp contact), nationality, and current country of residence.
• Property Preferences: Budget, preferred neighborhoods, property type (apartments, penthouses, off-plan), and investment timeline.
• Financial Metrics: Details provided when using our mortgage calculator or assessing golden visa eligibility (such as asset size or salary ranges). Note that we do not store full financial statements unless explicitly provided during an transaction.
• Technical Data: IP address, device type, browser settings, operating system, and browsing behaviour on our website collected via cookies and analytical scripts.

SMS Realty utilizes the collected data for the following purposes:

• Service Delivery: To match you with appropriate properties, arrange site visits, coordinate with developers, and advise on transactions.
• Client Communication: To respond to your enquiries, provide updates on off-plan projects, and communicate via phone or WhatsApp (our advisors will reach out to coordinate consulting sessions).
• Marketing and Newsletters: To send you curated listings, Dubai market intelligence reports, and exclusive off-market opportunities if you have subscribed to our private registry.
• Improvement of Platform: To analyze web traffic and user interactions to optimize our digital experience, mortgage calculator, and other tools.

We do not sell, rent, or trade your personal information to third parties. We may share your data only under strict security parameters in the following contexts:

• Developer Partners: When you express interest in a specific off-plan project (e.g., projects by Danube, Emaar, Binghatti), we may share necessary contact details with the developer to register your interest and secure launch access.
• Professional Services: With licensed mortgage brokers, banking partners, or legal advisors in Dubai, but only at your explicit request.
• Legal Requirements: When required by UAE law, court order, or regulatory bodies (such as RERA or the Dubai Land Department) to comply with anti-money laundering (AML) and counter-terrorism financing (CTF) compliance frameworks.

We implement robust technical and organizational security measures to protect your personal data from unauthorized access, loss, alteration, or disclosure. All digital communications are encrypted using secure socket layer (SSL) protocol.

We retain your personal data only as long as necessary to fulfill the services requested, manage our relationship, or comply with statutory retention terms mandated by Dubai real estate laws.

Depending on your jurisdiction, you may have statutory rights regarding your personal information, which include:

• The right to request access to the personal data we hold about you.
• The right to request that we correct any incomplete or inaccurate data.
• The right to request the deletion or removal of your personal data when there is no valid reason for us continuing to process it.
• The right to opt-out of receiving newsletter communications at any point by clicking the unsubscribe link or contacting us directly.